All the social networking sites like Twitter, LinkedIn, and Facebook have pay per click ad platforms. It is one of the most known methods of popularizing your product these days. Every day, more and more advertisers are seen to include PPC in their marketing mix program. The best part about PPC is the incredible targeting abilities it has got. Social PPC allows you to target exact audience. When we search something on Facebook, we do not search any exact thing, we tag pictures, leave comments, etc. Our various activities actually link different pages and reflect our personal interests.
PPC targets audience based on geography, demography and interests. In this way, PPC becomes highly specific to the audience. Power editor is another feature of PPC. It is for larger advertisers who directly hold the control of their advertisements. You can create an audience by yourself on the basis of your product and what interest it must hold. You can target audience on the basis of career and job role. Job title and employers can be directly targeted through this. Third party tools can also be employed for advertisements. You can check the makeup of the fanbase your product has by making use of Facebook insights or page lever, or edge rank checker.
Read also Use Instagram For Your Business To Succeed