Tips To Attract More Audience On Facebook

No Comments Media Marketing

All the social networking sites like Twitter, LinkedIn, and Facebook have pay per click ad platforms. It is one of the most known methods of popularizing your product these days. Every day, more and more advertisers are seen to include PPC in their marketing mix program. The best part about PPC is the incredible targeting abilities it has got. Social PPC allows you to target exact audience. When we search something on Facebook, we do not search any exact thing, we tag pictures, leave comments, etc. Our various activities actually link different pages and reflect our personal interests.
PPC targets audience based on geography, demography and interests. In this way, PPC becomes highly specific to the audience. Power editor is another feature of PPC. It is for larger advertisers who directly hold the control of their advertisements. You can create an audience by yourself on the basis of your product and what interest it must hold. You can target audience on the basis of career and job role. Job title and employers can be directly targeted through this. Third party tools can also be employed for advertisements. You can check the makeup of the fanbase your product has by making use of Facebook insights or page lever, or edge rank checker.

Read also Use Instagram For Your Business To Succeed

Things To Avoid While Social Media Marketing

No Comments Social Media Marketing

Social media is indeed considered as one of the most powerful advertisement weapons. It is very effective as a result companies spend millions of money on advertisement through social media. Be it any small or big company, everyone wants to get close to their customers as much as possible. Social networking helps a company do so in the best way. There are certain things you must avoid while going for social media advertising:
• Never enter the field without any strategy. Many companies do the mistake of taking social media marketing lightly. They think it is as easy as creating any Facebook page or account. Though the fact is not so. It requires a lot of effort and filter activities to target the correct audience. Moreover, there are so many social media sites that it is tougher to cover all to reach their audience. Make a proper plan and then go for it.
• Many companies go for paid likes and followers. Usually, the companies struggling on social media for ad campaigns fall into this trap. Their idea is that quantity is better even though the quality is not there. This is a completely wrong technique. This is not going to benefit you in any way. Dummy followship may look good ar the first sight, but later it is of no use.
• Being an entrepreneur, do not spend all your time on social media marketing as there are other things you need to focus. Only advertisement will not help.
• Do not copy contents for advertisement. It will affect your Google SEO

Read also Achieving Your Marketing Goals On Social Media

Building Your Action Plan for Social Media Marketing

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About Me

Hello, all I’m Jerome Rushing. I have worked with many companies as a part of their marketing department. Online marketing saw a boon few years back. It has become very popular in a short interval of time. Efforts are still going on to make it more effective. Read more About Me

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